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(Gilbert, AZ) Individuals visit a dermatologist for a variety of reasons. The American Academy of Dermatology reports up to 50 million Americans suffer from acne, and more than $3 billion is spent on treating this condition. Skin cancer has now become the most common cancer in the country, with approximately 9,500 individuals being diagnosed with this condition each day. Dermatologists see patients with these conditions and numerous others every day. For this reason, every dermatology practice needs to ensure their marketing efforts are successful when it comes to potential patients finding their office, and Renegade Dermatology Marketing ( can be of assistance with this.
“Dermatologists need to ensure patients know how to find them today. Local SEO is of great importance for doctors, as their services are typically limited to a specific geographical region. WordStream reports 72 percent of consumers carrying out a local search follow up with a visit, and 30 percent of mobile searches are directly related to an area, Google announces. Dermatology practices need to keep information such as this in mind when creating a marketing strategy,”James Hansen, spokesperson for renegadedermatology.com, reports.
Relevant content is of great importance in attracting new patients also. In fact, HubSpot found that 10 percent of blog posts have their organic traffic increase with time, and these posts make up 38 percent of overall traffic. One post of this type is the equivalent of six posts that aren’t compounding, thus dermatology practices must ensure their content is both original and relevant to see the best results.
“Search engine experts continue to stress the importance of content when trying to improve a site’s ranking. Not only does the content have to draw the reader in, it has to show authority, as this helps to build trust with the consumer. In the event this trust isn’t established, the individual may choose to go elsewhere, as opposed to sharing their information via a contact form or calling to set up an appointment,” Hansen continues.
Web design, online reputation management and paid promotions cannot be ignored in a marketing plan either. For example, almost three-quarters of all American adults now use Facebook. A bad review on this site could lead to a loss of business, thus every dermatologist needs to ensure they know what is being said about them online.
“Marketing any business, including a dermatology practice, is a complex undertaking. Missing even one component can lead to negative consequences, thus every practice should seek outside help to ensure they are covering all bases. We will be more than happy to discuss your marketing strategy with you and ensure your practice is on the right track. If it is not, we can help you make the necessary corrections,” Hansen declares.
About Renegade Dermatology Marketing:
Renegade Digital Marketing makes use of a dynamic approach to digital marketing, one that helps to get a business ranked in Google while building a long-lasting web presence for the practice. By doing so, the company helps dermatologists attract new customers and grow their practice.
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