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How Google Algorithm Affects SEO?

Trying to understand Google algorithms and those that are used by other search engines can be quite mysterious. Well for this, let us start from the very beginning.

Algorithm is a type of mathematical process that is being used by a computer to be able to solve problems or answer questions. In 1998, Google was launched and it became the leading search engine since then. Search engine algorithm on the other hand was created in order to find files online. Google makes use various algorithms but the first algorithm that was ever used is called Google PageRank, which job is measuring the importance of websites. The function of such is counting the quality and quantity of links to a particular website to be able to determine its importance and thus, its ranking is compared to other pages in the same category or field.

Google used the assumption that websites that should be given with more importance are the ones that have more links from the rest and thus, it rates the site with higher ranking on SERP or Search Engine Results Page. PageRank happens to be as the most known and used algorithm utilized by Google. There’s a whole industry of businesses that take advantage of PageRank which is now called as SEO or Search Engine Optimization.

Whether you believe it or not, more than 500 to 600 times per year is how Google’s algorithm is changed per day. The changes are being implemented to be able to make the search experience a lot more relevant for users. Actually, many of the changes aren’t typically changing the ranking of the website to noticeable degree. For almost 20 years, Google keeps refining their search engine service which becomes more complex along with their immense algorithms that affect how websites are being ranked.

Major Google update have been rolling out on a regular basis both named as well as unnamed. Companies that are providing SEO services are devoting a great amount of their resources to find out how each is affecting the website they’re managing. Stakes are high especially for websites that are engaged in ecommerce industry. If the site is built and well maintained following the best practices with focus on unique content as well as easy to navigate user experience, the website is going to rate well. It is important to have a strong website ranking as it is what would bring superior page ranking that then delivers more traffic to the page.