Guidelines For Designing a Squarespace Website’s Landing Page
The sole purpose of the landing page is to capture the web visitor’s information through an inclusion form. Visitors to your landing page becomes a lead once they fill in the form. The efficiency of the landing page when it comes to the lead-generating cannot be matched by a form juts casually places on any page. The best landing pages feature equal exchange in that, if you want the visitors to give up their information then you have to have compelling offers. Everything on the landing page should encourage the visitors to fill out the form, from the color to the layout and the text, and here is how you do that.
The potential leads will be scouring the pages quickly for key information, and this means therefore that you have to be really focused and not have more than necessary. Having a tailored landing page is one of the best ways that you can directly speak to your visitors. The size, color, and even the actual contact should, therefore, help focus the visitors, and the bullets and headings should address their concerns, interest and pain points too. The contrasting colors have been known to effectively make the call for action pop from the rest of the page and this is something that you should take advantage of.
Adding your brand or logo on the landing page builds the visitor’s cyberspace confidence and also improves the business recognition. Offering credibility gives the visitors confidence that they can trust you and this is achieved mainly through the adding of the social proof. An image-heavy page may be visually appealing, bur may also distract them from, the main goal or primary task which will be filling in the form and the design therefore should be clean. These pages will also be slower to lead and this will not be good for you as the visitors never enjoy having to wait for slow pages to load.
The layouts, which dictates the ability of the visitors to quickly interpret what they should read and where to go next to fill on the form, is the most important element on the page. You should, therefore, make sure that the visitors have an easy time on the landing page, easy to follow procedures and a great experience altogether. The landing page is the dedicated page where you turn the visitors into leads, and should therefore be a priority.