Most people prefer to establish their hotels on the major roads because of apparent advantages such as getting attention from the new clients every day and the ability to be easily recognized. Even after utilizing on the various markets you should not leave the untapped market of the professional drivers since they have increased due to the increase of the truck driving jobs. The article highlights some of the best ways to take care of the untapped market of professional drivers.
Most of the drivers are always on the road all night and all day, and you should ensure that you come up with a 24hr reception. Understanding how you will manage your employees to offer 24-hour service for those drivers that wish to wake up early to continue with the job can make you the favorites hotel.
Understanding how to develop the daytime rates can ensure that you get several clients in your premises. Instead of charging the same rates as for taking the bed the all-night, you should come up with a list of prices for certain hours that the drivers rest during the day.
Having a continental breakfast can ensure that you have several guests in your hotel. When you do not have sufficient staff it is crucial to come up with an alternative such as issuing the key to the small pantry so that they can get the microwave, toaster and several other services.
You should invest in the parking lot and ensure that it is sufficient enough so as to accommodate multiple trucks. After coming up with the primary ways of attracting professional drivers, you should ensure that you have an advertising plan in place. Coming up with strategic announcements can ensure that most of the drivers get to know about your services and below are some of the ideas to utilize.
You will always be sure of reaching your target market of the professional drivers when you use the radio advertisement. Most of the drivers always switch on their radios and therefore it is easy to reach them, and you can also avoid the prime-time which is expensive and go for the late hours or early mornings to reach your demographics.
You can get a full number of professional drivers when you identify the leading trucking companies and partner with them and also have a targeted place to market such as the rest stops. Delivering an excellent customer service experience can also be the other way to market and to ensure that most drivers are satisfied with your service.
When you have already completed your marketing and advertisement plans, you should embark on delivering the best service to the drivers because of the nature of job which can be stressing. With the number of professional driving increasing, you should ensure that you make them as your prime target in your hotel and know how to develop the discounts and offers so that your hotel becomes enticing enough.