How Bricks and Mortar Stores Can be able to Collect Their Customers Data

The market share of electronic commerce has dramatically grown. It is able to reach out to its customers effectively and to also grow the business by using all manner of data analysis strategies. The bricks and mortar stores along the roads are however still left behind when it comes to sales growth. This is because they experience a lot of difficulties as they try to match the kind of skills that their online competitors use to collect their customer’s data. Bricks and mortar business are however working hard. There are new and innovative ways of obtaining their customer’s data that they are coming up with.

This will help them to analyze the numbers and come up with means of satisfying the customers better and also make more money in the process. Nowadays, brick and mortar retailers are applying the resources and marketing strategies that were previously only enjoyed by the online businesses. One way that many of these bricks and mortar stores are using to collect customers data and track their shopping habits, is through free Wi-Fi. For these customers to use the store’s wifi, they are supposed to use their email address. With that, these stores can create an email database that they can later use for marketing purposes.

Looking at the logins and off of a particular customer, they can tell how often they visit the store and the period they take in there. You can be able to collect even more information by linking the purchasing data with the email address of a customer if you can. Another method of obtaining customer’s data in a brick and mortar store is by using tracking software together with security cameras. There is easily accessible and cheap software that you can buy in the market. This will enable you to track and monitor the buying habits of satisfied customers and the kind of products they are most interested in.

This tracking software works with already existing security cameras to track the movements of the customers and identify the hotspots where they remain for long. This information can help you to apply better retail execution by putting useful products in these spots or signs for special promotions. And finally, there is also the events and loyalty schemes method. This method has been there for so many years. However, the data collecting tools have just been developed recently. By hosting such an event, you can ask your customers to volunteer their data which you can later use for marketing purposes.