The fact that the world is changing and that the most pronounced changes the growth of technology, has led to the growth of very many industries which means that the competition that is there between industries in the same market has really grown. Management teams therefore, are left to come up with more creative and more out-of-the-box solutions in order to still ensure that they remain to be the dominant brand from among the competitors and still remain to be the brand that is preferred by most customers and prospective customers. Management teams are now tasked with the responsibility of finding a competitive advantage against their competitors in order for them to remain to be on top of the competition and also remain to have the biggest market share of the industry that they are competing for. The very many different and diverse techniques that management teams have used before to gain competitive advantage such as giving discounts to customers and using it to appeal to prospective customers. A new and fresh technique that management teams can seek to explore as a means of gaining competitive advantage over their competitors is the use of voiceovers that have been custom-made for the company to be used in the telephone lines especially the telephone line that customers use to get into contact with the company. Engaging the customers is a very important aspect of running the company and one of the best is that the company can do that is by creating custom made voiceovers for the telephone line that would be used to get into contact with the company. Before settling down on a specific voiceover however, there are a few factors that the management team must take into consideration in this article shall discuss some of those factors.
In order for the message that the company is hoping to pass to their customers and to their prospective customers through the voiceover to be well received, one of the characteristics that the management team must ensure the check for in the custom-made voiceover is clarity and proper articulation of the message. When the voiceover is clear and the person listening to it can fully understand whatever is being said, they are likely to think of the company is professional and likely to be more attractive to the company compared to a voiceover that would not be as clear.
A very important characteristic that management teams of companies using voiceovers should pay attention to is the pace at which the voiceover has been recorded and is being played at. When the recording of the voiceover is too fast, there is a risk that the message will not be fully understood by either listeners and at the same time, if they voiceover is too slow, raise the risk of the listeners getting bored and therefore not connecting with the message that was being passed by the voiceover.