There are benefits that come with connected TV advertising. As the ratings for the TV channels fall and the rates for the linear broadcasting go high, the connected TV package will give you that new medium for you to grow your audiences to such a level that you have never seen before.
Generally speaking, we see a good number of the consumer group shifting and migrating to the internet based TVs and the over the top devices a fact that points to the very fact that these would be the sure deal when it comes to reaching as many as can be with your marketing message as an advertiser. Read on and see some of the reasons why OTT devices and the connected TV advertising platforms are seen to be the thing to consider in this day and age.
One of these is the budget factor. Generally speaking, looking at what the future holds for advertising and TV advertising in particular, all smart TVs will come with ads and this is looking at the fact that digital advertising has taken a shift to television. If you are an advertiser, this offers you an opportunity to save so much when it comes to impression costs.
It allows you to reach as many with your ads as opposed to such cases as have been on the established digital marketing means where one watches an ad on their device and this only reaches one person. This cuts a great deal the cost incurred per one impression.
One of the highly recognized benefits of the connected TVs and OTT devices as media for advertising is that of targeting with your advertising. This is considering the fact that for one to use a smart TV, one will have to log in via some universal identifier like Google and the like, Facebook et cetera. When this is done the technology will then go ahead and complete all that is required for there to be a complete profile on the user such as looking at their online behavior, zip code, interest, geolocation, language and all there would be to have as much data on the user. With this, you can now have such a marketing and advertising campaign that actually aligns to the audience’s interests and needs, such a targeted marketing indeed.
With connected TV adverts, you get to have such high quality ads. This promotes so much your brand identity as a matter of fact.